Market Positioning

Knowing how your green technology compares to others is critical. There is always “competition”. The GMV team is expert at distilling the key advantages offered by a particular product or service. Matching those benefits to the unmet needs of customers encourages success. The GMV team of researchers and marketers are adept at gathering “competitive intelligence” and positioning a new energy product or service for connection to targeted audiences.

Examples include:

A land reclamation service using USDA tested root growth enhancer

A commercial lighting retrofit service selling to commercial customers

A residential energy efficiency company testing homes for air leakage

An energy efficiency engineering company offering performance contracting